Put links in your lite versions

Written by David Frampton @ 10:15 pm, April 6, 2010

I hope I’m preaching to the converted here, but I made the mistake, so chances are someone else might too.

Chopper Lite has been available for nearly a year now. It is getting between 1000 and 3000 downloads a day, has been for months, and before that it was getting many more.

How many sales does that amount to? I don’t really know. I have seen echo effects in my stats, which suggested maybe 20-50 sales a day or so at various points, but I really don’t know.

But here is the crazy thing. Until just days ago, I had no up-sell in my lite version. Nothing explaining what the full version offered. No links to the full version. The lite version was stand-alone – I assumed people knew what ‘lite’ meant, and would hunt for the full version.

Madness.

This happened because at the time I released it, lite apps were getting rejected all over the place for selling too hard. I decided to err on the (extreme) side of caution, with the intent to add some links in my next feature update. But a feature update never came.

So that’s my lame excuse.

Turns out though, that putting a few links and a sales pitch in the lite version has contributed to a 300-500% increase in sales of the full version. Unfortunately, the same updates that introduced these changes also made Chopper universal, and coincided with the iPad launch, and I cannot fully isolate this effect from the iPad effect.

However, I have seen that in the past 5 days or so just over 10,000 people have clicked on one of these links. That is 10,000 more than before. Hundreds have bought the full version of Chopper as a result, though just how many, I don’t know. And I don’t know how many of those people would have just bought it by searching in the App Store.

But 10,000 clicks! 300-500%! Hundreds! Fuzzy stats that indicate something good!

So that is my pitch to you. If you don’t have links to your full version in all the right places, and some stuff saying what you are missing out on in the lite version, do it. Now. And be sure to use LinkShare when you do it, and add a signature thing to each link so you can see where in your app people are clicking.